About us

About Sports Nutrition Co.

Sports Nutrition Co. was founded with a clear vision: to raise the standard in sports nutrition. With years of experience in product development, manufacturing, and brand building, we know how to turn ideas into premium products that perform in the market.

Our values

The core values that drive everything we do

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Integrity

We build trust by being transparent, reliable, and consistent. Every decision and product reflects our commitment to honesty.

Excellence

Our focus on premium quality ensures that every product meets the highest standards; from ingredients to final packaging.

Innovation

We embrace change and continuously seek new solutions to stay ahead in the evolving sports nutrition industry.

Compliance

All processes follow international GMP and HACCP standards, guaranteeing product safety, consistency, and credibility.

Partnership

We see ourselves as an extension of your team; collaborating closely to create lasting success for your brand.

From the ceo

"When I founded Sports Nutrition Co., my goal was clear: to raise the standard in sports nutrition. For me, this industry is not about shortcuts, it’s about trust, quality, and creating products that truly matter. I take pride in building long-term partnerships and seeing our clients grow into strong, respected brands."

chris lauffer, Founder & CEO
our journey

The Road to Sports Nutrition Co.

From trendsetter in private label supplements to building one of the most trusted names in sports nutrition, our path has been defined by innovation, growth, and independence. Every milestone reflects our mission to raise the standard in sports nutrition and deliver lasting value for the brands we work with.

2019

Beginning

Entered the sports nutrition industry as a trendsetter in private label supplements.

2020

Early bird

Became the world’s first adopter of the term “white label supplements”, led by Clear Whey Proteins.

2021

Launch

Launched our own brands on the international stage.

2022

Partnerships

Announced partnership with one of Europe’s largest producers, equipped with high-tech powder mixing facilities.

2023

Expansion

Achieved major scale expansion in Southern Europe and South Africa.

2024

Inhouse

Transitioned to full independence, with in-house development and production; introduced RTDs, food bars, and premixes for brand owners.

2025

New chapter

Founded Sports Nutrition Co., fully independent and supported by the world’s leading labs and production facilities.

Produced to Global Standards

looking for a career with us?

“We push, we learn, we laugh, we’re family.”

"This company doesn’t just feel like a workplace, it feels like home. We go through fire for each other, always pushing to improve and learn together. We’re a bit crazy too, joking around and blending different cultures into one team that just works perfectly."

Team Member, Sports Nutrition Co.

join our team

From Idea to Product. Let’s Make It Happen.

Let’s Work Together